<p>Khoi Vinh discusses <a href="http://www.subtraction.com/2009/02/24/orange-you-sorry-about-tropicana">the disastrous Tropicana redesign</a> and wonders if the branding agency behind it, Arnell, did it just for the press. I certainly agree that it was a disaster, as I felt like I was trying to find my orange juice for 5 minutes.</p>